What is the Adline Tracking Script?

To get started with Adline, you first need to install the tracking code (pixel/script). The Adline Script is a JavaScript code that you need to place in the header of all your pages.
The Adline Script is like nutrition for our machine-learning – it's how we can make intelligent decisions and optimize your marketing. Adline will start collecting big data from the first day which will give you valuable insight into your customer journey, channel performance, and how to best reach your target audience.

Your Adline Script is uniquely generated when you create an Adline account. If you manage multiple ( related) websites, you can install the script across all the websites. But if you have different brands, we highly recommend that you create additional Adline accounts.

Check out our Script installation guide to connect your website to Adline.